SUNCOAST FLOWERS
Watercolour Illustration + Greeting Card Design
For the past five years, I’ve created an evolving collection of hand-painted cards for Suncoast Flowers, designed to sit beautifully alongside their floral arrangements and become something customers want to keep.
The collection includes larger gift cards available for purchase as well as smaller florist cards used with flower deliveries, with new artwork developed over time to keep the range feeling fresh and considered.
WHAT I CREATED
• Original hand-painted watercolour artwork
• Larger gift card collections
• Smaller florist card collections
• Card concepts and wording
• Digitisation of original artwork
• Full front and back card design
• Suncoast Flowers branding incorporated into each design
• Print-ready artwork and production files
• Ongoing seasonal and collection development
ART DESIGNED TO BE KEPT
The intention has always been to create something that feels like more than a card added to a bouquet.
Each design begins as an original watercolour before being digitised and developed into a finished card, with wording, layout and Suncoast Flowers branding considered as part of the complete piece.
Over five years, the collection has continued to grow, creating a recognisable range that customers can gift, collect and keep.
AN ONGOING COLLABORATION
One of the things I value most about this project is its longevity. Rather than creating a single collection, I’ve been able to continue developing new artwork for Suncoast Flowers over several years, allowing the range to evolve while maintaining a consistent visual identity.
FOR FLORISTS
A ready-to-use card collection created for florists who want something more distinctive than standard gift cards. The artwork is already developed, making it easy to create a beautiful card range customised with your florist branding and details. Available as larger gift cards, smaller florist cards, or a curated mix of both.
