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PRINCESS YACHTS AUSTRALIA

Original Illustration + Surface Pattern Design

I collaborated with Princess Yachts Australia to create an original hand-painted marine pattern inspired by time spent on the water.

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Many of the individual elements were painted while we were actually boating, after snorkelling and experiencing the marine life first-hand. Those original watercolour illustrations were then developed into a bespoke repeat pattern created specifically for the Princess Yachts brand.

The pattern has since appeared across scarves, SEABOBs, greeting cards, invitations and event stationery, becoming a recognisable visual element within the brand.

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WHAT I CREATED

• Original hand-painted marine illustrations
• Bespoke repeat pattern design
• Artwork for scarves
• Artwork applied to SEABOBs
• Greeting card artwork
• Invitation and event stationery artwork
• Adaptable artwork assets for ongoing brand use

FROM THE WATER TO THE BRAND

This collection began with direct experiences on the water, observing marine life while boating and snorkelling.

That connection to place became part of the artwork itself, allowing the final pattern to feel considered, personal and naturally aligned with the Princess Yachts world.

FEATURED IN THE VOYAGE

I was also interviewed by Kimberly Busteed for The Voyage, sharing more about my creative process, the collaboration with Princess Yachts Australia and the story behind the artwork.

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LOOKING FOR ORIGINAL ARTWORK FOR YOUR BRAND?

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I create hand-painted illustration and surface artwork for brands, products and collections, with each project developed around the story and personality of the brand.

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A Little More Beauty in Your Inbox

A peek behind the paintings, new collections, creative adventures and the occasional lovely surprise.

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Zemma Butler Art logo, Australian artist, illustrator and surface pattern designer

Original Art • Creative Collaborations • Surface Pattern Design • Murals

Created with gratitude on Gubbi Gubbi Country, Sunshine Coast, Australia.

© 2026 Zemma Butler Pty Ltd. All Rights Reserved.
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